A simple and effective way of improving speed for SEO is by optimizing all the images on your site. There are many different online tools that can significantly reduce the size of images without compromising the quality. You should also be aware of how the image format can affect this. JPEG images are less intensive on bandwidth than PNGs and GIFs, for example.
For more slow website solutions with regards to SEO, check out our Plesk SEO Toolkit.
Lag damages your brand’s image
Your online presence has a massive influence on how people perceive your brand. Many will pass on their experiences to others, on social media or through word of mouth. Page after page of slowly loading content might change your brand’s image, maybe even for good. As your brand may become associated with amateur practices.
To make sure your brand is being properly represented online, you should clean up your pages’ design. You can start by reducing the amount of CSS, JavaScript and image files. This will give your website a more contemporary aesthetic, while also increasing the page speed as the user will have to download less files to view the page.
You miss out on a lot of potential revenue