Online shopping has surged since lockdown started in March. Many of us, looking to be healthier, have headed online for sports equipment and a number of sportswear retailers have reported booming online sales. John Lewis recorded a 72% increase in total sports shoe sales, while Adidas and Puma have both seen an increase in ecommerce revenue.
Shoppers browsing online for the best deals, however, need to take care, as many people would be surprised at the scale of fake shops. Each day we find new fake shops designed to entice shoppers away from bona fide outlets, as many brands have yet to find effective countermeasures.
Counterfeit shoes, clothing and other accessories are estimated to lose the industry more than €26 billion each year in the EU alone, while the loss due to all online counterfeiting is estimated at $323 billion a year. The OECD estimated that over 3% of all imports worldwide are counterfeit.
Traditionally fake shops claim to sell luxury consumer goods at highly discounted prices. We have seen fake shops using at least three different models:
- Payment is accepted, but no goods are delivered.
- At the end of the checkout process, an error message is displayed such as “Out of Stock” and no transaction occurs. This is equivalent to a phishing attack, as the fake shop has the consumer’s credentials.
- Payment is accepted, and goods are delivered. The quality of goods varies between junk and identical to the bona fide item.
Trainers are the most counterfeited goods
We are currently block around 75,000 fake shops in our extension and apps. Of these, roughly half target a specific brand, such as Nike or Adidas. About 70% of the fake shops selling branded goods sell shoes, predominantly trainers.
Corroborating this, European customs authorities handle more cases of counterfeit sports shoes than any other type of product.
Fake shops by type of goods sold
